Privacy Policy for Flowers Hornsey Customers

Introduction

At Flowers Hornsey, we are committed to respecting your privacy and safeguarding your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you place an order with us. It applies to all customers placing orders for Flowers Hornsey delivery services within Hornsey and the surrounding districts. Our practices align with the UK General Data Protection Regulation (UK GDPR) and other applicable laws.

What Data We Collect

When you request our services or contact us, we may collect the following types of information:

  • Identity Data: Name, and, where applicable, the name of the recipient.
  • Contact Data: Delivery address, billing address, contact telephone numbers, and any relevant delivery instructions.
  • Transaction Data: Order details, payment method (note: Flowers Hornsey does not retain any payment card numbers), purchase history, and invoice details.
  • Communication Data: Any correspondence you have with us, including feedback and complaints.
  • Technical Data: IP address, browser type and version, time zone setting, and location data, when you access our website for placing orders online.

Lawful Basis for Data Processing

We only process your personal data when there is a lawful basis under the UK GDPR. The primary grounds for processing are:

  • Contractual necessity: We require your personal information to process and fulfill your orders, and to communicate with you regarding deliveries.
  • Legal obligations: Certain information must be retained to comply with accounting, tax, and other applicable legal requirements.
  • Legitimate interests: We may use data for business analysis, improvement of our service, responding to your requests, or defending against legal claims, provided these activities do not override your rights and interests.
  • Consent: With your specific permission, we may send you marketing information or updates. This is always optional and you have the right to withdraw consent at any time.

How We Use and Share Your Data

Your information is used solely for the following purposes:

  • To process and deliver your flower orders, including managing payments, fees, and charges.
  • To communicate with you regarding your order, delivery arrangements, and customer support.
  • To manage our relationship with you, such as notifying you about changes to our privacy policy or service updates.
  • For internal record keeping, accounting, and to comply with legal regulations.
  • To improve our products and services through internal analysis and feedback.

We do not sell your personal information to third parties. However, we may share your data with the following processors or recipients as necessary:

  • Payment processors: For handling secure transactions. We do not store your full payment card details.
  • Delivery partners: Local couriers or delivery services who fulfill your order on our behalf.
  • Professional advisers: Such as accountants and legal consultants who support our compliance with legal obligations.
  • IT and system providers: Service providers who maintain our systems and website, strictly under confidentiality agreements.
  • Regulatory authorities: Where required by law or to enforce our terms and policies.

Data Retention

We retain your personal data only as long as necessary for the purposes stated in this policy:

  • Order-related information and correspondence is typically retained for up to 7 years for compliance with tax and accounting regulations.
  • For customers who have requested to receive marketing updates, data will be kept until you withdraw consent or unsubscribe from further communications.
  • Technical data from website visits may be kept for a shorter period for security and analytical purposes.

When your information is no longer needed, it will be securely deleted or anonymised.

Your Rights as a Data Subject

Under GDPR, you have several rights regarding your personal data:

  • Right of access: Obtain a copy of the personal data we hold about you and understand how it is processed.
  • Right to rectification: Request correction of personal details if they are inaccurate or incomplete.
  • Right to erasure: Request deletion of your data when there is no legal reason for its continued processing.
  • Right to restrict processing: Ask us to suspend processing of your data in certain circumstances.
  • Right to data portability: Receive your information in a structured, commonly used, and machine-readable format to transfer to another provider.
  • Right to object: Object to processing of your personal data in situations outside of contractual necessity or legal obligations.
  • Right to withdraw consent: Where processing is based on your consent (such as marketing), you may withdraw it at any time.

How We Protect Your Data

Flowers Hornsey is committed to maintaining the security of your information. We utilise appropriate physical, technical, and organisational safeguards to prevent loss, misuse, unauthorised access, disclosure, alteration, or destruction of your personal data. All staff and processors are required to treat your information confidentially. Where we work with third-party service providers, we ensure they maintain rigorous data protection standards.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to account for changes in our practices or legal requirements. We will notify customers of any material changes by updating the policy on our website and, where appropriate, informing you directly.

Questions and Complaints

If you have any questions about this Privacy Policy, how we handle your data, or wish to exercise your rights, you can contact us using the details provided on our website or by written correspondence. Should you feel your data concerns have not been dealt with adequately, you also have the right to lodge a complaint with the UK Information Commissioner's Office.

This Privacy Policy was last updated in June 2024.